This was probably the most famous headline from arguably the best advertising campaign of all time - the 1960's-era Volkswagen canpaign. It changed the way Americans thought about cars and ushered in a movement toward smaller, more efficient cars.
Today, there is a definite trend toward larger clients choosing smaller agencies as marketing partners. In a recent study of 100 companies with budgets over $500,000, researchers found 38 percent had changed agency relationships within the previous 24 months. Of those businesses, 92 percent had chosen agencies that were smaller in billings than their previous agencies. Clearly this is a trend.
What does this mean for Marketshare+ clients? They get a strategic partner that combines tighter pricing, more efficient production, skilled personnel, and specialized partnering. Clients can count on more innovative, out-of-the-box thinking, a bonus that is much less available in bigger, more corporate agencies.
Smart customers do not want to be sold, they want to buy. Welcome to the age of marketing at Marketshare+.