Why Our Daily ‘Auto Mode’ is Killing Advertising
According to a 2010 study, humans will spend 46.9% of their life “mind-wandering”—meaning we are spending half our life on autopilot. Routine is an innate safety response. Humans live in…
Why and How to Create a Successful eNewsletter
According to McKinsey, email is 40 times more effective at acquiring new customers than Facebook or Twitter because 72% people prefer to receive promotional content through email, compared to 17%…
Creating a Generation of Apple Brand Advocates
It all started in 1985. Apple introduced the Mac Classic and their first graphics model, the Macintosh II. To reach the education market, primarily the elementary grades, Apple started working…