Based in strategy, driven by creativity, Marketshare+, Inc. is a full service advertising agency based in Fort Wayne, Indiana, servicing national, regional and local accounts, and has done so for over 20 years. Over that period of time Marketshare+ has impacted and assist companies such as Da-Lite, Lake City Bank, a division of Apple Computers, the Rinker Boat Company, the International Motorsports Industry Show, the Trans Am Series and many more.
The important factors to consider when assessing the value of a rebrand include equity measurement; market differentiation and accessibility; brand awareness, relevance and vitality; and consumer personality, preference, usage, associations, and emotional connectivity.
Marketshare+ aimed to benefit from a timely rebranding and revitalization that speaks to the wants and needs of our current and prospective customers.
As the economic climate changes, the public face of our company must change along with it. The goal for our agency was to create rebrandenable Marketshare+, to better reflect current market dynamics, gain true in market differentiation and become a leading voice in the our local advertising industry.
Innovation is profitability. Our brand must reflect the level of success that Marketshare+ has achieved, and must remain consistent with the latest services that we have to offer as we continue to grow and expand our capabilities.
Fort Wayne benefits from having a plethora of quality advertising agencies, and while Marketshare+ has operated on regional and national scale with a variety of clients, our localized presence, particularly in business to consumer markets, has been lacking.
Prior to the rebrand, Marketshare+ was not a top of mind agency for potential clients in the Fort Wayne market—the name is unknown, the capabilities are unknown, in short market members are unaware of what Marketshare+ can do for them.
What We Did
In anticipation of a new focused local effort Marketshare+ worked to create a new look, logo and style, attempting to capture both the new capabilities of the agency and its younger staff.